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App competitor research to find market opportunities

App competitor research to find market opportunities

After having a brilliant app idea, you must conduct competitor research. You need a systematic investigation process in order to grow your understanding of the market and discover the new information that will help you determine the next steps of the development process.

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How to identify your mobile app target audience

How to identify your mobile app target audience

Did you know that launching a mobile application, you become part of global market estimated in the billions of dollars? Finding your target market or audience is a key step in your overall business strategy because you want to move forward without understanding who you can offer your products to and who will actually buy it.

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