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UNDERSTANDING WHY SOFTWARE PRODUCT LAUNCHES FAIL

UNDERSTANDING WHY SOFTWARE PRODUCT LAUNCHES FAIL

A software product launch refers to a business’s planned and coordinated effort to debut a new software product to the market and make that product generally available for purchase. A product launch serves many purposes for an organization— giving customers the chance to buy the new product is only one of them.

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PRODUCT TESTING AND WHY IT’S IMPORTANT

PRODUCT TESTING AND WHY IT’S IMPORTANT

Software product testing involves having persons or firms in the intended market use the new software product for some time and give their feedback in order to learn whether it satisfies the market needs identified in the ideation stage of development.

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PRODUCT TESTING - WHAT IT’S ALL ABOUT

PRODUCT TESTING - WHAT IT’S ALL ABOUT

Product testing, also called consumer testing is a process of measuring the properties or performance of software products. Product testing seeks to ensure that consumers can understand what the software products will do for them and which products are the best value.

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MEASURING ROI AND GETTING STARTED ON DIGITAL TRANSFORMATION

MEASURING ROI AND GETTING STARTED ON DIGITAL TRANSFORMATION

To prove the success of digital transformation efforts, leaders need to quantify the return on investment. That’s easier said than done with projects that cross functional and business boundaries, change how a company goes to market, and often fundamentally reshape interactions with customers and employees.

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KEY TRENDS IN DIGITAL TRANSFORMATION IN 2020

KEY TRENDS IN DIGITAL TRANSFORMATION IN 2020

The digital transformation trends of 2020 feature some already familiar technologies such as data analytics, AI and machine learning, multi-cloud and APIs. But there’s also a more general aspect to the trend, that of connecting and personalizing the customer experience, that should always be ongoing in the background.

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DRIVERS OF DIGITAL TRANSFORMATION

DRIVERS OF DIGITAL TRANSFORMATION

Digital transformation describes the application of digital technologies to business processes, assets and products. Businesses can benefit greatly from digital transformation as it is one of the major factors in driving innovation and growth, as well as improving efficiency and driving ROI across all sectors.

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DIGITAL TRANSFORMATION AND WHY IT IS IMPORTANT

DIGITAL TRANSFORMATION AND WHY IT IS IMPORTANT

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.

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